Implementing CRM In Real Estate

How 888 Group improved lead management, customer engagement and sales performance, resulting in increased revenue and customer satisfaction?

Client Profile

888 Group is a medium-sized real estate company operating in a major metropolitan area. With a diverse portfolio of residential and commercial properties, 888 Group Realty serves a wide range of customers, including homebuyers, investors and tenants. The company recognised the need for a centralised system to manage their growing customer base and enhance its sales and marketing efforts.

CRM in Real Estate


888 Group, a prominent real estate development company, faced several challenges in managing customer relationships and optimising sales processes. They needed a CRM solution that could address the following key challenges:-

✔️Lead Management and Tracking

888 Group struggled to effectively manage and track leads coming from various sources, such as website inquiries, referrals and marketing campaigns. They needed a CRM system that could consolidate and organise leads, track their status and provide visibility to sales teams.

✔️Analytics and Reporting

888 Group lacked comprehensive analytics and reporting capabilities to monitor their sales performance, measure marketing campaign effectiveness and identify areas for improvement. They desired a CRM solution that could provide detailed insights and generate meaningful reports.

✔️Cashflow Tracking

IT Solutions Solved Integrated The system should provide real-time visibility into the organisation's cash inflows and outflows. It should capture transactions as they occur and update the cash flow statement immediately, allowing stakeholders to have up-to-date information.-

Solutions Provided by ITSS

Understanding the unique challenges faced by Real Estate Innovators “888 Group”, IT Solutions Solved implemented a tailored CRM solution to address their specific requirements. The following features and functionalities were incorporated into the CRM system:-

✔️ Lead Capture and Management

The CRM system integrated with the 888 Group website, allowing seamless lead capture from online inquiries. Leads from various sources were automatically funnelled into the CRM system, where they were categorised, assigned to sales teams and tracked throughout the sales process.

✔️Advanced Analytics and Reporting

IT Solutions Solved integrated robust analytics and reporting features into the CRM system. 888 Group gained access to in-depth analytics, allowing them to monitor sales performance, track marketing campaign effectiveness and identify key metrics. Customisable dashboards and reports provided actionable insights for data-driven decision-making.

✔️ Streamlined Sales Processes

The CRM system's automation capabilities streamlined the 888 Property Group sales pipeline. Automated lead nurturing and communication reduced manual tasks, saving time and enabling sales teams to focus on building relationships and closing deals. This resulted in improved sales efficiency and faster deal closures.

✔️ Data-Driven Decision Making

888 Group gained valuable insights into their sales performance, marketing campaigns and customer behaviour. These insights empowered data-driven decision-making, allowing them to identify trends, optimise their strategies and allocate resources effectively.

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