Implementing CRM In NPO
The successful adoption of CRM demonstrates its value for non-profit organisations looking to strengthen their customer relationships.
Kogo is a charity that was founded in 2004, dedicated to supporting local artisans by providing handmade woolen garments. Despite having a loyal customer base, the organization faces several challenges, including manual tracking of customer data, limited customer insights, and a lack of personalized communication. To address these obstacles, the non-profit organization (NPO) has decided to implement a CRM system.