Pipedrive CRM 101: A Quick Guide for Business Owners

03.05.2024 05:30 PM - By Karan Sharma

What is Pipedrive CRM? How is it different? Is it good for my business? How can I use it? if you are thinking about using CRM especially Pipedrive and still confused. Then this post might help you. This guide will help you to understand Pipedrive CRM better and quicker. 

What is Pipedrive CRM? A Quick Guide

​​What is Pipedrive CRM?

Pipedrive CRM is a cloud-based CRM software company headquartered in Tallinn, Estonia & New York. It has become very popular in sales software systems. It is renowned for its intuitive interface and robust features. if you want to know how you can manage customers, capture leads or track your projects, it will cater to the various needs of your businesses.


What makes it different from its competitors like Salesforce and Zoho is its ease and simplicity. Despite having a ton of features, its user-friendly design will help you with effortless setup and operation. Pipedrive not only acts as an entry point for businesses but also acts as a steadfast partner in their journey towards growth and success. 


How Pipeline CRM ​work differently from other CRMs?

A pipeline CRM is designed with sales analysis, lead nurturing, and pipeline follow-ups in mind. Though all these aspects do encompass the fundamental nature of a basic CRM, their primary role remains to offer information on the lead-generation process. Using a pipeline CRM, you, along with your company, can track the entire chain of events involved in the sales process and ensure that transparency as well as accordance will be ensured in its entirety.

One of the pivotal features that make a pipeline CRM stronger and more divergent from others is that hallmark feature: the prioritisation of the pipeline itself. In this model, you can detail and comment on the sales process's different stages. If you wish to set reminders, work on workflows, or perhaps install triggers, Pipedrive is sorted for maximum productivity. The business structure will be pivoted by the pipeline in CRM in Pipeline.

What are the ​benefits of using a Pipedrive?
  • Ease of Use: Pipedrive offers a smooth and simple user interface, which allows handling your CRM hassle-free. AI-driven capabilities guide you at each step, whereas the lean, clean design will make sure your teams zip through data input and focus on the right things: bettering relationships and driving stronger conversations in the clients.
  • Customisation: Taking everything into account, Pipedrive will impress you with customiding features. From customising data fields to rules of automation, Pipedrive seems to have something for everyone. For the power users, advanced features with APIs and webhooks open up the possibilities without any limitations and give you complete control over your CRM settings.
  • Chatbots: All you need to do is imagine having your very own virtual assistant readily available 24/7 on your website. Pipedrive's customised chatbot does exactly that-capturing leads in real-time and guiding them through your sales funnel so no potential client slips away unnoticed.
  • Workflows and Automation: Pipedrive keeps your sales process on track with a visual, Kanban-style board that prioritises leads according to their likelihood to buy. Activity timestamps and a complete communication history mean no lead slips through the cracks. While the setup can be tricky, the payoff is huge—automation that frees you to focus on closing deals. Keep in mind, though, that these features are only available with paid plans.
  • Third-Party Integrations: The company can grow the strength of Pipedrive through the integration of more than 400 third-party apps like Zapier, Zoom, Calendly, and Leadfeeder. Be it automating your workflow or enhanced lead generation, these integrations will be of great help to you while tailoring Pipedrive according to your precise business needs.
How can Pipedrive CRM help you business?

Learn how to create sales pipeline using Pipedrive with our short video.

How can Pipedrive CRM ​help your business?

You can enhance Lead and Sales Process Management

Pipeline CRMs redefine how your businesses manage lead and sales processes. By utilising a visual representation of the sales funnel, it simplifies lead tracking and automation. This approach will help you in data-driven decision-making, optimise lead conversion and sales processes through data aggregation, analytics and forecasting. Pipeline CRMs can enhance your operational efficiency and effectiveness with optimised communication and scalability.


You can elevate Sales Productivity

Pipeline CRMs enable you to track sales team progress swiftly. Your team managers can use targeted support to strengthen individual employees' efforts, which will further foster a culture of continuous improvement. Goal-tracking will motivate sales teams, while scalability will ensure sustained productivity.


You can streamline communication between stakeholders

It will streamline communication by analysing relevant customer data. A centralised data in a single platform will make collaboration among stakeholders easy and efficient. It has features like real-time updates and note-sharing which help your sales team with insights. Features such as Integrated email and messaging will further enhance your team's communication efficiency. These features not only improve the performance but also save a lot of time.


You can enhance Funnel visibility and Sales Forecasting

It provides clarity into the sales funnel by offering detailed insights into lead progression. It also identifies potential bottlenecks. You can also leverage historical data and analytics tools so your teams can analyse parameters such as conversion rates, transaction values and sales cycle length, these metrics will definitely help you in proactive decision-making and accurate sales forecasting. With a detail and simple view of the sales pipeline, you can optimise resource allocation and drive revenue growth faster and better.


Utilise Proper Resource Allocation

You can allocate resources strategically which means you can create to tune between various teams and departments in your organisation. By strategising collaboration and optimising resources, CRMs can make your business efficient and will scale if needed. Plus, by analysing data on a deep level for every resource, you can create better strategies to maximise output or drive growth.


If you are already using a CRM then you can check it its performance with our Free CRM audit.

Pipedrive facts and stats

How to use Pipedrive CRM ​effectively?

Pipedrive CRM is a much better way to get started on your sales pipeline management. You can start your account with a free 14-day trial to get a feel for what it can do. Once you've activated your account, the first thing you have to do is to create your deal. To create a new deal in Pipedrive CRM, just click the + button next to the search bar on any page. Or you can go to the Deals menu, and after that just click the + Deal button to begin. Once you've created your deal, fill in the necessary details, focusing on what's important for proper pipeline oversight.


Pipedrive's smart system makes it easy to create person and organisation profiles without the need for manual data entry.


As you progress through the pipeline stages


  1. You can directly select the stages from your deal ticket.
  2. You can use the drag & drop feature for easy and simple progression.
  3. You can avoid unnecessary stages as you need.
  4. You can end the deal's lifecycle with a successful closure or you can acknowledge its conclusion.
  5. You can streamline Activities and Contacts Integration
  6. You can integrate contacts and activities seamlessly into your workflow using multiple avenues:
  7. You can use direct addition through the + button.

Some Best Practices for  Pipedrive CRM


1. Make sure that every deal features a scheduled activity for consistent progress.

2. You should utilise Pipedrive's email functionalities for inbox management and correspondence, enhancing lead engagement.

3. You should use deals with detailed notes to facilitate informed decision-making and preserve crucial details.

4. Calendar Synchronisation: Seamlessly synchronise activities with major calendar platforms for holistic oversight and streamlined workflow.


While using these practices promises enhanced workflow efficiency,  you have to use analytics remains for sustained growth and optimisation.


Pipedrive ​Pros And Cons And Why Should You Choose It?

Pipedrive is also a tool, so it’s important to compare it to other platforms such as Salesforce, Hubspot and Zoho. In order to do this, we’ll first look at what Pipedrive does well and what it doesn’t.


Here’s a quick overview of what’s good and not so good about Pipedrive


Pros of using Pipedrive

  1. It has smooth and User-friendly overview of the sales pipeline.

  2. Its workflow automation tools are quite impressive

  3. Its customisation options are too good.

  4. It has pretty good build-in sales dashboard and reports.


Pipedrive cons


  1. It has lack of social network connections

  2. It also limit itself on analytical tools.


Pipedrive has an easy-to-use interface, strong automation capabilities, and lots of customization options. However, it has some drawbacks, such as limited social network integration and analytical tools.


Why should you choose Pipedrive CRM?

If your business is based on sales and prioritisation, you will find Pipedrive an accessible & straightforward solution. However, to utilise its capabilities beyond its basic functionalities, you'll need to leverage a development team or hire a Pipedrive CRM experts. API access to develop custom features or integrate third-party applications for other departments like marketing and customer support. Pipedrive is ideally good for the business with compact sales teams looking for pipeline management, automate processes and a cost efficient CRM.


​Conclusion

Pipedrive offers a top-of-the-line solution designed for businesses of all sizes. Its easy-to-use drag and drop Kanban design for your sales cycle streamlines lead management. Pipedrive’s monthly sales and future revenue projections based on potential deals provide sales reps with valuable insights to meet sales targets on a consistent basis. With its built-in email marketing templates, you can easily and quickly set up email campaigns and optimise your email correspondence with your prospects. Pipedrive CRM makes it easy to go from prospect lists to individual contacts and you can easily view your entire communication history. When you compare Pipedrive to competitors, its ease of use sets it apart from the competition and makes it a must-have for businesses looking to automate their sales processes. 


If you need any suggestion or help in implementing Pipedrive CRM then you can connect with us. Not just Pipedrive, we are professionals in Zoho, Salesforce or any CRM you want. And don't it doesn't cost you that much, you can book free 45- minutes CRM consultation session with us for better understanding. 


I hope you like this post. Thanks for your valuable time.

Karan Sharma

Karan Sharma

Social Media Expert IT Solutions Solved
https://www.itsolutionssolved.com.au/

Karan Sharma is a skilled content writer, SEO strategist and social media manager. He crafts compelling narratives, optimises content for search engines and designs engaging social media campaigns.