Meta’s Threads and X Corp’s Twitter: Who Comes Out on Top?

14.07.2023 04:44 PM By Karan Sharma
Have you heard about Meta's Threads? It's Meta's new product that has quickly amassed over 100 million users in just one week. There's a lot of talk about Threads and how it compares to Twitter. Let's explore the differences and determine if Threads is indeed superior to Twitter.

Meta’s Threads and X Corp’s Twitter
Introduction to Meta’s Threads and X Corp’s Twitter

1. ​Introduction to Meta’s Threads and X Corp’s Twitter

If you've ever used Twitter, you probably know the drill when it comes to threads. In addition to posting text updates, you can easily share messages, photos, links, and videos. Moreover, you have the option to join in on public conversations about your favourite topics and connect with people who share your interests.

Meta’s Threads, Twitter's strongest competitor, has been launched, beginning the Threads and Twitter war. Meta developed this text-based discussion program, enabling real-time message creation and sharing. Moreover, it offers several features that Twitter needs to include.
Meta is promoting Threads as Instagram's "text-based conversation app," emphasising its similarities to Twitter while emphasising its focus on text-based communication.

Mark Zuckerberg, the CEO and co-founder of Meta, officially announced the launch of Meta’s Threads, the company's new messaging app focusing on text, on Wednesday. Threads are Meta's response to the increasing number of users who have abandoned Twitter due to the unpredictable behaviour of Elon Musk, the CEO of Tesla and SpaceX.

Learn about ​Twitter
You know Twitter, right? It's that online social networking service where you can post and interact with messages called "tweets." Registered users can post, like, and retweet tweets, but if you're not registered, you can only read them. People access Twitter through its website, SMS, and mobile apps. It's become a pretty big deal for journalists, politicians, and celebrities, and it's also a popular platform for organizing protests and other social movements. 

If you're already familiar with Twitter and Threads, feel free to skip this paragraph to learn more about the difference between Meta’s Threads and Twitter.

So, Twitter was born in March 2006, thanks to the brains of Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Back then, it was called "twttr," but they changed the name to "Twitter" in July 2006. It took off like crazy and by 2007, it was one of the most popular websites on the planet. Fast forward a bit to 2013, and Twitter went public, getting listed on the New York Stock Exchange. Since then, it's been through some changes, like its co-founders leaving and Jack Dorsey taking over as the new CEO. 

Before knowing about Meta’s Threads, know what is Twitter's current status. Nowadays, Twitter has a whopping 330 million+ active users! People all over the world use it, and it's available in over 40 languages. Oh, and did you know that tweets are limited to 280 characters? They wanted to make sure people got straight to the point. Twitter has been used for all sorts of things. You've got news reporting, political activism, and social networking. Unfortunately, it's also been a breeding ground for spreading misinformation and harassing users. Not cool. 

In recent years, Twitter has faced many challenges. But despite the bumps along the way, Twitter remains a popular social networking service, and it's likely to keep being used by people from all corners of the world for a long time.

Learn about Meta’s ​Threads
Have you heard of Meta? Threads is an amazing text-based social media app that was launched in July 2023 by Meta. The app is designed to create a more intimate and personal space for users to share their thoughts and experiences with their close friends and family. While Threads can be used as a standalone app, it also offers the option to link it with your Instagram account, allowing you to effortlessly share your Threads posts with your Instagram followers. What makes Meta’s Threads truly unique and appealing are its outstanding features. For starters, posts on Threads are limited to 500 characters, encouraging users to be concise and get straight to the point. Additionally, the app organizes posts in a chronological timeline, making it easy to follow conversations and stay updated on new posts as they're added.

Since its launch, Threads has received a great deal of positive feedback. Users have praised the app for its simplicity and its emphasis on fostering close relationships. However, there have been some criticisms as well, particularly regarding the app's lack of features and its limited audience. 

According to a recent report, Meta’s Threads has already been downloaded over 100 million+ times since its launch. The app has quickly gained popularity and is now available in more than 100 countries, catering to a global user base.
Want to save time and learn about Threads and Twitter? Check out our video for a quick and concise overview of these platforms, including their key differences. It's the perfect way to get an idea of what Threads is all about. Don't forget to visit our YouTube channel for more time-saving knowledge!
Threads and Twitter

2. ​How is Threads different from Twitter?

2.1 Character limits 
The main appeal of these two micro-blogging apps is the character limit they impose. With a restricted number of characters, each one becomes invaluable, demanding precision in your messages. What are the character limits for Threads and Twitter?

Twitter, for instance, sets a limit of 280 characters. Once you reach this threshold, you have the option to either continue your post in the same thread or start a new one.

On the other hand, Meta’s Threads allows for a more generous character limit of 500. This means you can write more and convey your thoughts more effectively compared to Musk's app on Meta.

2.2  Account Creation
Account creation is very different in Threads and Twitter. If you want to join Threads, you gotta have an Instagram account. When you're setting up your Threads account, the app will ask you to pick the Instagram account you want to use for signing up. This can be good or bad for Meta because it means Threads can only tap into the existing Instagram user base.

Now, Twitter is a whole different story. No strings attached there! It's a standalone app where you can sign up directly without any requirements. So, you're free to jump right in and start tweeting.

2.3  User Experience
When it comes to user experience, Threads and Twitter offer their distinct advantages. Meta’s Threads provide a seamless experience with its straightforward approach to starting a new thread. Just a simple tap on the New Thread button, and you're ready to compose your message. The ability to add attachments and customize privacy preferences for each thread adds an extra layer of convenience.

On the other hand, Twitter also makes creating a tweet a hassle-free process. By tapping on the Plus (+) icon, you can instantly begin expressing your thoughts within the tweet box. It's a quick and efficient way to share your ideas with the world.

In terms of interface, both platforms, Meta’s Threads and Twitter excel in showcasing relevant content without any clutter. However, some users find Threads' interface more refreshing and engaging. Perhaps it's the sleek design or the focused nature of the platform that adds to its appeal.

One aspect where Threads has an advantage over Twitter is the absence of ads. While Threads remains ad-free, Twitter tends to incorporate blocks of ads throughout its pages. This can disrupt the user experience, as ads can divert attention from the main content.

2.4  Account Deletion
You know what's got people fired up about Meta’s Threads? Well, if you ever decide to bid farewell to your Threads account, you'll also have to wave goodbye to your Instagram account. It's like a bundled deal - no going back on your decision. Talk about making a serious commitment! 

But here's the deal with Twitter: deactivating or deleting your account is a piece of cake. All you gotta do is deactivate it, and if you don't reactivate it within a straight 30 days, poof! It's gone forever. It's as simple as that!

2.5 Username
Guess what? When it comes to Meta’s Threads, your username is tightly intertwined with your Instagram account. They go hand in hand, which means if you want to switch up your Threads username, you'll also need to give your Instagram username a little makeover. They're like two peas in a pod!

Now, let's talk about Twitter. It's a whole different story. No restrictions, no ties, just pure freedom. You can change your Twitter username as often as you please, without any additional hoops to jump through. It's a breath of fresh air, giving you the flexibility to express yourself however you want. Isn't that great?

2.6  Search
When it comes to search capabilities, Meta’s Threads and Twitter are in different leagues. Twitter has stepped up its game and now offers more advanced search features. You can search for not just accounts, but also hashtags and tweets. It's like a treasure trove of information at your fingertips!

On the other hand, Threads has a more limited scope when it comes to searching. It's primarily focused on finding accounts, so you won't have as many options to explore. It's like comparing a massive library with endless shelves of books to a smaller bookstore with a more limited selection. 

Hashtags are a no-go in this part of the 'fediverse'. And here's another thing: the feed on Meta’s Threads shows posts from everyone, whether you follow them or not. Unlike Twitter, where you have the option to choose between a curated feed based on your preferences and another one that shows posts from the accounts you follow. It's a bit of a letdown, don't you think?

So, if you're looking for a comprehensive and versatile search experience, Twitter is the way to go. But if you're mainly interested in finding specific accounts, Threads can still come in handy, even though its search capabilities are narrower.

2.7  Video Limit
Meta’s Threads offer the cool feature of letting you upload videos up to 5 minutes long, which is pretty awesome, right? However, if you happen to be using Twitter, the maximum video length is limited to just 2 minutes and 20 seconds. That restriction can make a significant difference for many users. Who knows, maybe in the future, Twitter will decide to extend its video limit as well.

2.8  Reshare
The reshare feature on both Threads and Twitter is pretty much the same, with just a slight difference in what it's called. On Twitter, you can choose to "retweet" something, either as it is or with a quote. And guess what? 

In Meta’s Threads, you have the option to "repost" a thread, just like on Twitter. You can do it as it is or add your quote. So, it's the same concept with different names!

2.9  Messaging
You know, one of the key aspects of social media is being able to connect directly with your followers. It's like a must-have feature for every platform out there. It's a bummer though that Threads doesn't have a messaging feature. Unlike Twitter, where you can slide into someone's DMs, with Meta’s Threads, your only option is communicating through comments.

2.10  Multimedia Post
You can post all kinds of stuff on both platforms! Links, videos, images—you name it. But here's the deal: if you want to post a GIF on Threads, you gotta save it to your camera roll first. No biggie, though. 

Now, here's where Threads takes the lead: you can go all out with multiple images and videos in a single post. Twitter, on the other hand, puts a cap on four items per tweet. But wait, there's more! Meta’s Threads allows you to share up to 10 items in a single post, just like those fancy carousel posts on Instagram. How cool is that? So, go ahead and share your multimedia goodness with the world!

2.11  Verified Badge
You probably already know that getting verified and earning that coveted blue badge on Twitter and Instagram comes with a price tag. However, Threads takes things up a notch by offering you the opportunity to take your Instagram blue badge along with you on Threads, completely free of charge.

So, if you're already verified on Instagram, you'll automatically be verified on Meta’s Threads too. It's as simple as that! This is the biggest plus point of Threads in Threads and Twitter competition.

2.12  Availability
There are people out there who love using social media on their laptops or computers. Twitter nailed it when it comes to accommodating this preference by making its platform accessible across different devices.

Now, here's the catch with Meta’s Threads: they can only be accessed using smartphones or tablets. So if you're hoping to dive into those engaging discussions, you'll need to grab your handy mobile device.1.2.
Threads vs Twitter

3. Is Threads ​better than Twitter?

let's start by discussing the Meta's Threads
So, guess what? Meta, the company behind Instagram, is diving headfirst into the user experience game. They're openly acknowledging that all the chaos happening over at Twitter has created the perfect opportunity for a new product to enter the market. In a recent interview with The Verge, Adam Mosseri, the head of product at Instagram, spilt the beans and shared that they saw a real need for a fresh platform.

According to Mosseri, "I mean, let's give credit where credit's due, Twitter was the trailblazer in this space. But with all the craziness going on there, we saw a chance to build something different—something that's open and good for the community that's already hooked on Instagram."

Looks like they are ready to take on the challenge and offer users a whole new experience. Exciting times, don't you think? Threads have better regulations and are built on the ActivityPub Protocol. It's like an extension of Instagram but with some features that are arguably better than Twitter's. With Threads, you get the same controls for muting and blocking accounts that misbehave, just like on Instagram. You can even hide content based on specific words you don't want to see more of. 

The cool thing is that Meta’s Threads is built on the ActivityPub social networking protocol, which is used by decentralized social media apps like Mastodon. This means you can connect with a larger community outside of Instagram and reach more people. It's a great way to expand your social reach!

Alright, Now let's talk about Twitter
Twitter has some clear advantages in Threads and Twitter debate. For starters, it's got a much bigger user base, which means your tweets have a better chance of reaching people who aren't already following you. So, if you want to reach a wider audience, Twitter's the way to go.

Another thing that sets Twitter apart is its real-time nature. It's so easy to start conversations and get people involved in your content. It's like everything's happening at the moment, which makes it a lot more engaging. Threads and Twitter both have their strengths, but when it comes to a larger user base and real-time engagement, Twitter takes the lead.

One feature that Twitter has and Meta’s Threads doesn't is in-app messaging. You can send direct messages to people on Twitter, but you can't do that on Threads. However, you can still share your Threads posts with others through text messages or other messaging apps if you want to get the word out.

When it comes to search, Twitter takes the lead. You can search for accounts, hashtags, and tweets on Twitter, but Threads only lets you search for accounts. So if you're looking for something specific, Twitter's got the more powerful search feature.

Last but not least, let's talk about ads. Twitter shows ads, while Meta’s Threads doesn't (at least for now). So if you're using Threads, you won't have to deal with any ads popping up. Of course, if you're running ads or watching them, it's a different story and the experience can vary.

All in all, Twitter has a lot going for it when compared to Threads. It's got a larger audience, better engagement opportunities, in-app messaging, more robust search, and the presence of ads (or lack thereof) depending on your perspective.


Threads and Twitter are like two cousins in the world of microblogging. They're similar, but each has its own strengths and weaknesses.

Twitter is like a bustling town square where everyone can hear you. It's great for talking to a lot of people about anything you like. The cool thing is, even people who don't follow you can see what you post. It's quick and real-time, perfect for starting conversations. But here's the catch: you've got to squeeze your thoughts into a character limit, which can be a bit like trying to fit a giant sandwich into a tiny lunchbox. Plus, finding old stuff on Twitter can be a bit like searching for a needle in a haystack.

Now, Threads, on the other hand, is like your cozy living room where you invite your closest buddies. It's made for sharing personal stuff with your friends and followers. Since it's a smaller crowd, you'll likely get more responses, and conversations are more focused. Plus, you can write longer posts and share longer videos, which is like having a bigger canvas to express yourself. But here's the deal: Threads doesn't have built-in private messaging like Twitter, and its search isn't as powerful.

In the end, which one you pick depends on what you want. If you want to chat with lots of people and talk about all kinds of things, Twitter is your jam. But if you're all about sharing special moments with your loved ones, Threads is your best bet.

Remember, both Threads and Twitter keep changing, so it's smart to peek in now and then to see what's new. One might become cooler than the other someday. But for now, they both have their unique perks to offer.

Hope this helps you see the differences between Threads and Twitter more clearly!

Karan Sharma

Social Media Expert IT Solutions Solved

Karan Sharma is a skilled content writer, SEO strategist and social media manager. He crafts compelling narratives, optimises content for search engines and designs engaging social media campaigns.