When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
- SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
- SEO also helps build brand awareness for your business as search engine users are more likely to trust a sites that are on the first page of search engine results pages (SERPs) than brands who are not.
What are the benefits of SEO in business?
- User-Friendly Websites
SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.
- Attract more customers
SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service.
- Better Conversion Rates
Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
- Build Brand Awareness
That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related to their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.
- Bypass Competition
For example, there are 2 businesses in the same industry, selling the same products, similar price range and targeting the same customers. One of them chose to optimized their website while the other chose not to. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?