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Have you recently deployed a CRM system, expecting a high return on your investment but it seems to be doing the opposite? Did you aim to increase your team’s productivity but only ended up consuming even more of their time figuring out the CRM system? Are you still having a difficult time organizing your data and not improving in it? – at this point it would be easy to say, ‘This CRM does not work, and as soon as you give up, you are missing the full potential and maximum benefits of a CRM to your business, just it didn’t work out the way you wanted it to be, doesn’t necessarily mean it is not functional, perhaps it needs an expert that knows its ins and outs to help you understand your CRM.

Many business owners nowadays would often choose the path to DIY (Do it Yourself) even with complicated tools like CRM, one would think that guides and processes are easily obtained on the internet, but that is not the case. Majority of businesses do not utilize their CRM to their full potential because they lack the knowledge to operate and administer it, they are not aware of the vast functionality of the CRM – often then not, this leads to decrease in productivity, efficiency, customer satisfaction and most of all, a decrease in revenue.

We identified few reasons why you should consider hiring a CRM consultant for your business:

1. Insufficient IT resource

You may have the best IT team or you may even be one yourself, but that does not necessarily mean you are a CRM expert. Handling CRM requires the right combination of skills; acquired knowledge and experience to handle a CRM project.

To implement a CRM successfully, you need an expert to first understand your business flow, identity and analyze the data of your business. Having to rely on your IT resource or yourself might choose a CRM that does not cater to the needs of the business, it might lack some functionalities, attributes or even misaligned workflows.

It will even take a lot of time on your hand implementing a CRM system, putting aside important task on hand, what takes a month for a non-expert to implement may only take weeks for an expert.

2. Operational Issues

Imagine you are in a meeting and your team needs you to address a certain problem they encountered with the CRM. How will you go about with that? Should you put your meeting on hold or should you place the operation to halt?
Having a CRM consultant provides you with a peace of mind. They do what they do best while you excel and allocate time with yours.

3. Easier to Budget

CRM consultant will be able to suggest and provide you with options for the integration even before you start implementing, a clear strategy and requirement is already identified, and there will be no surprises along the way.

Your team might lack the clear executive strategy for supporting CRM software and tracking its use throughout the company or most commonly you will go over the budget with unanticipated operating expenses, unexpected implementation cost and hidden licensing fees.

4. Expertise

A CRM consultant caters to different nature of the business, numerous requirements from clients and different projects. Having a CRM consultant will not only help you with a successful CRM implementation, but it will also help you look at your business from a different perspective.

Hiring a CRM consultant will not only save you time, effort and money – but most of all they will help you with your business goal. They can help you improve your service and close more deals.

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