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Just like fashion, technology has its own trend. With the fast pace of technology, people are discovering more ways to innovate.

As the technology evolves, so does what consumer wants and expects, to keep up with our clients’ expectations, we, as small business owners need to constantly update the service that we have for them, the efficiency to our system and of course, ensure that our website is at its best.

Last year it was much about web animations and micro-interactions, conversational interfaces and chatbots, designs sprints and illustrations. We are already mid-year of 2018, what were the predicted website trends earlier this year?

Here is your best chance to make changes to your website if you still haven’t.

It is said that a subtle shift from UX design to digital service design is going to continue. We are going to see much more interest in the field of service design from the digital sector this year.

Here are the predicted trends from experts earlier this year:

1. Web Animation:

Animation plays a huge part in making ideas and interfaces easier to understand, not to mention, it gives the website a boost of life. Animations can convey complex ideas in short amount of time while being engaging and informing at the same time. More Business owners are aiming to give a strong eye-catching personality to their brand as they focus on being less static and more dynamic.

2. Colors

We can notice how the colors have evolved, more and more businesses are increasing their boldness through their color choices across digital platforms.

3. Inventive typography

Websites are to be eye-catching, even the style and appearance of its fonts! Typography is a powerful weapon when done correctly – the bigger, the better. So while neo-grotesque sans-serif styles like Helvetica remain in vogue, designers are branching out, turning to the huge variety of typefaces available.

4. Data Storytelling

2017, we have witnessed a boom in animated visualizations and an increased appetite for data representation from a 3D perspective. 2018, Greater accessibility to new technology will undoubtedly see an increase in the number of designers using animation as a means of storytelling

5. Flat Design 2.0

Flat design has made an impact on brands like Instagram, Stripe, and Apple’s iOS icons, as well as playing a starring role in the high-profile redesigns of companies like Dropbox and Mastercard.

Flat design isn’t dying, but in 2018 it certainly has to learn to adapt to stay relevant.

6. Playful illustrations

This trend isn’t only about being whimsical, though. “Illustrations can be extremely practical ways of presenting or explaining information. Nobody wants a boring website, and custom drawings are a human touch that can breathe life into otherwise dry content.
The marketplace is saturated and competitive, and web design needs to strike a balance between personality and functionality; illustrations are the perfect way to showcase who you are.

7. The evolution of AI
Artificial intelligence is no longer a matter for sci-fi. AI has already worked its way into mainstream web design, through technologies like conversational interfaces (chatbots). Indeed, according to eBay product designer Elaine Lee, you may already be using AI in your day-to-day work without even knowing it.

As people become more accustomed to interacting with bots, we are seeing a rise in the use of conversational interfaces in the design. Looking forward, machine learning and AI will be introduced into many of the systems we interact with over the next couple of years.

8. Asymmetric Layout
The responsive design movement of the 2010s has revolutionized web design and enabled designers to build sites that adapt seamlessly to different devices. This year, we’ve seen an increase in designs that rebelled against the constraints of responsive design with an attempt to be more ‘creative’.

9. Making the most of mobile

2017 was a landmark year for the mobile web, as its usage finally overtook that of desktop browsing. And that means web designers will be more focused than ever on the mobile audience next year and beyond.

Designers need to consider how mega animations and transitions are going to translate into browsers and devices like mobile, where there are no hover states and content need to adapt to reduced screen sizes

10. Kinetic Emails

Using CSS3 and HTML to create interactivity within an email. This trend stems from the fact that users are so comfortable with the UI language of mobile apps and websites, they’re happy to see it in other places, including email

This is starting to change what email means to people because, if we can deliver these sorts of experiences here, we can combine these things with a level of personalization that websites can only dream of. Who says email is dead?

11. E-commerce Boom

Cyber Monday, Black Friday., Flash Friday – What next? It’s the trend that’s only going to get bigger and bigger next year as more and more clients explore the possibilities that a strong e-commerce platform offers.

With the above mentioned predicted trends, how is your website catching up? As we would understand by now, it takes more than just a simple design, you should have an expert to work with to be able to ensure that your website offers the best experience to your customers, after all, you know a website is one of the most powerful tools to obtain your next customer.

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