Affordable SEO and SEM Packages

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Search engine optimization (SEO) and SEM are more important for businesses now more than ever. It is important for business owners to understand the true meaning of SEO services and SEM packages for the benefits of their business and the potential they create for every business.

What is SEO marketing?

SEO marketing is the process of increasing your website ranking and eventually improves visibility, traffic, and sale. SEO is one not the same as internet marketing, but it is one of the tools in your internet marketing arsenal. Internet marketing as a whole includes SEO, content strategy, social media promotions, and SEM. SEO is the set of rules used by website owners to optimize their website to improve their search engine ranking. It is a better way to increase the quality of your business website. It works on keywords.

SEO search engine optimization and SEM search engine marketing packages.

For your business website to be ranked appropriately in search engine rankings, you need to search for an SEO company with the best SEO services and packages. Unlike website designing and developing, SEO and SEM packages are the best deal for your web budget and needs. Some of the SEO and SEM packages include:

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  • Basic optimization package: an affordable solution that helps in increasing your search engine ranking and traffic.
  • Advanced submission package:gives you the opportunity to have hand submission to search engines to help your ranking
  • Professional optimization package:the most powerful optimization that builds for a higher search engine ranking.

SEO packages vary from basic to professional depending on your needs and internet marketing strategies.

SEO was started Google and search engines use SEO optimization. There are search engine optimization guidelines given by Google that guarantees better results for SEO services. SEO marketing companies use different guidelines for your SEO optimization. IT Solutions solved is an SEO firm that offers search engine optimization services to business across Australia. We have SEO Company Perth and SEO Company Sydney branches offering SEO and SEM services and packages at affordable rates. When dealing with other parts of your website, we offer free SEO services for trials.

Looking for Google Adwords packages

IT Solution Solved also offer PPC (Google Adwords packages that suit our clients’ needs and budget. PPC (pay per click) services help companies to reach their target customers and other people looking for your business on Google. Google com Adwords is the fastest way of getting on top of search engines.

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How to Decide on a Payment Gateway System

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Whether as a new online entrepreneur or a seasoned business who operates through multiple channels, being able to accept payments from your customers is a must.

When it comes to payment gateways – there is a lot to consider. Not only do you have to consider the technical and logistical aspects of setting up a payment gateway, the ease by which your customers can pay you also directly impacts your bottom line.

What to Consider in a Payment Gateway

 While looking for a reliable, cost-effective payment solutions, consider these factors.

 1. Compatibility

 Your chosen payment gateway system should be compatible with perhaps your Magento e-commerce platform or the various extension or plugins that are unique to your site. Besides, you may also need to link your payments gateway to your CRM or other financial data management software that you use. Make sure that the gateway will integrate easily.

2. Fraud and Security Features

Payment gateways such as CyberSource are specialists in fraud detection. Other hosted payment page may charge you more for an extra layer of security. If your site plans on handling large volumes of traffic then it will help to proactively identify suspicious activity before it gets any further in the payment process.

3. Built-in Invoicing Capabilities

 To streamline and reduce reliance on other platforms it is good to install a payment gateway that includes built-in invoicing capabilities.

4. Payment Preferences

Understanding the preferences of your target audience will give you an insight on how to tailor your payment offering. Invest time in the same.

5. Keep a Back-up

It is highly advisable to offer a popular gateway, PayPal as a useful back-up in case your primary gateway malfunctions.

With  numerous Payment Gateways in Australia you can look up Australian Bank Comparisons & Australian Payment Gateway Reviews to help you determine which Payment Gateway in Australia suits your requirements.

Some Popular and Major Gateways are:

PayPal

A long-trusted default payment gateway – Paypal is popular mainly because it is easy to integrate with most open source e-commerce platforms such as Magento, Drupal and WordPress across multiple plugins.

eWay

eWay is yet another Australian based payment service which launched in the year 2000. Having been around for over a decade they have remained competitive in the market by allowing its users to use the product with no monthly or annual fees.

SecurePay

An Australian founded company, SecurePay was established in 1999 and found great success in increasing their customer base dramatically.  It was later acquired by the Australia Post in 2010.

Braintree

Braintree allows exciting features for companies looking to expand globally. A subsidiary of Paypal, it accepts payments in more than 130 currencies, with minimal fees. They also offer a premium mobile experience, accepting cards, PayPal and Apple Pay, and have flexible features including the ability to split payments between you and your sub-merchants. Their ‘Sandbox’ feature is also a great place for businesses to experiment with various options.

 

Other players include Fat ZebraMerchant WarriorIP PaymentsSCNet and others. It can be sometimes hard to decide what’s best for your business and the above metrics help differentiate between then to make the decision process easier.

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Leverage the power of personalization for better CRM results

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No matter what the size of your brand, one of the best ways to differentiate is to deliver a memorable customer experience. When you personalize your interactions with your clients, you let them know that they are important to you.

These personalized experiences are the key to building long-term relationships that you seek with your customers.

Why Embrace Personalization?

Personalization is all about knowing your customer, and going a step further by remembering them. With the help of Customer Relationship Management (CRM) systems, companies can now track their customers’ buying patterns, preferences and much more.

This helps in creating a personalized experience that will make every customer feel valued and appreciated by the brand. Personalization can be achieved through various categories – sales, marketing and customer service; all of which are important to create an outstanding experience.

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Better Business & Relationships – Most marketers (nearly 96%) agree that the power of personalization has helped them boost their relationships with customers. Nearly 88% marketers have seen a visible lift in their business as a result of their personalized campaigns.

Machine Learning Advantages – Today, every 1 in 3 marketers is using machine-learning personalization to offer experiences at an individual level. With the help of algorithms and predictions in your CRM systems, you can create new recommendations for customers and increase engagement levels.

Multi-Channel Promotions – You can employ personalization across multiple marketing channels for a memorable and lasting effect. These can include your email campaigns, company website, mobile ads, web apps or mobile apps and even your targeted marketing campaigns.

Tips to Maximize the Impact of Personalization

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• Marketers should start keeping the end result in mind. When you know what kind of experience you want to deliver, you can work backwards to create it for every customer.
• Use your CRM solutions smartly to understand which customers are bringing in maximum revenue and focus on tailoring exclusive deals and offers for them

• Track and segment your customers into smaller groups based on similar preferences and buying patterns and create content specifically designed to appeal to these individual groups.

• Put yourself in your customers’ shoes to understand how they would like to receive communication from your brand

• A lot of e-commerce websites often suggest products based on your previous browsing or purchase history, giving you a sense of ‘welcome back’ on the website. You can try to re-create this experience with the help of CRM systems as well.

Personalization is a great relationship builder in marketing that will always make your prestigious customers feel welcomed, considered, and highly valued as customers.

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Website Designing: 10 Key Considerations To Improve Sales

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Website Designing is about selling not just having a presence online.  In today’s competitive landscape owning an optimized website that boosts sales is no longer an option, but a necessity.

It doesn’t matter what business you’re in, enhancing your website will drastically impact your online sales and promote your business in the digital space. Today, customers are buying more online, thus offering you an incredible opportunity to expand your business. Follow these simple steps to sell more online:

1. Have A Single E-Commerce Goal

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Before you set out, make sure you have one goal in mind – whether it is to increase traffic, improve your conversion rate or lure prospects.

2. Faster Is Always Better

Ensure that your website loads fast, especially on mobiles. Make sure your web team is working on making your website as fast and efficient as possible.

3. Include Customer Testimonials 

Satisfied customers are far more influential than any sales copy. Always have some words of praise on your website from your brand evangelists to build a trustworthy perception in your prospects’ minds. Google Reviews is one of the strong factors for search engine ranking.

4. Create a Sense of Urgency

Whether it is limited period offers or special edition products, customers tend to respond positively to incentives that sound urgent. Offering free shipping or discounts for exclusive time frames will help boost sales.

5. Work on Your Sales Funnel

It is important to guide your customers to the purchase parts of the website without distracting them with other elements. The ultimate goal must be to encourage them to make the payment.

6. Focus on SEO

Make sure you are investing in the right SEO strategies and only on quality content. Videos also play a vital role in SEO and tend to rank higher in search engines compared to text.

7. Provide Additional Payment Options

By including more choice to make payments, you can make it easier for your customers to give you their money. If your website has good mobile traffic, it is wise to incorporate as many payment options as possible.

8. Quality Matters

When choosing your product images, invest in quality photographs so that customers are instantly encouraged to buy your products. This where you see the creativity of the developer in website designing.

9. Maintain Consistency 

When working on online campaigns, PPC or SEO, always make sure there is a consistent message across all platforms so that all your ads ultimately result in sales.

10. Increase Engagement

You want your customers to spend more time on your website and thus, must make interactions engaging for them. Try email marketing, social media optimization, tryouts for your products, tests or quizzes and sweepstakes to add value and prove your expertise to your customers.

Need help with website designing for your project, contact us today.

These steps will help you garner more customers and promote your sales in a highly challenging digital environment.

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4 CRM Strategies That Help in Customer Retention

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Today, businesses are largely impacted by their empowered customers who have access to unlimited information through the internet and various other media.

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This digital revolution has brought about a power shift from the hands of business leaders to customers, giving them the freedom of choice in a highly competitive market.

In order to maintain a healthy relationship with customers and develop a customer-centric framework, CRM offers great benefits and added value to business houses.

With a primary objective to increase customer retention, CRM also aims at acquiring new customers at a lower cost, and smoothly building the journey from a new customer to a loyal and long-term client.

We bring you the top 4 CRM strategies that will assist in customer retention for your company:

4 CRM Strategies

When you have data about your customers’ experiences with your brand, right from the point of awareness, engagement, purchase process to the post-purchase involvement, you can easily assess the strengths and weaknesses of your marketing efforts.

Once you know the exact journey of your customer with your brand, you can strategize ways to re-engage with those customers who engagements levels have been comparatively lower.

2. Develop Customized Offers to Target Customers 

Once you are able to track the purchase pattern of your customer, you can create tailor-made offers to engage them for further purchases and loyalty. CRM data helps in gathering the purchase history of every customer and assists you in smartly identifying the ways in which you can convert customer interest into a direct purchase.

3. Create Loyalty Programs 4 CRM Strategies That Help in Customer Retention

Your CRM software can help you determine which customers are bringing in the most revenue and thus, you can make special loyalty programs for these valued customers. By offering rewards and incentives, you can ensure that they stay your most profitable customers with time.

4. Assess Performances

Feedback is a crucial aspect of any successful marketing campaign and there’s no better place to get feedback than your customers. You can utilise your CRM dashboards to review the services and pinpoint the areas that need improvement.

You can also use the CRM metrics to determine which service problems are being resolved in a single call while which ones are requiring more time. This insight can also be used to reward your staff members and motivate them to further solve customer problems faster and more efficiently.

Businesses are always looking for ways to improve their customer service and CRM offers the bridge that connects business information from all departments into a single database that is easy to access. You can monitor and improve all activities around customer retention and engagement for better business opportunities.

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Top 5 Factors to Consider While Selecting the Right CRM

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Businesses looking to transform their customer data into insights that can further lead to revenue generation, and greater ROI – should be ready need to invest in the right Customer Relationship Management (CRM) solution.

A CRM software not only helps in improving customer service, or satisfaction levels, or loyalty but also increase profits for the company.

While CRM deployment can drastically impact a business, choosing the right solution involves considering the following points:

1. Price

Budget is one of the key components of any IT investment decisions. However, when choosing your CRM, don’t just consider the upfront cost, but also the long-term maintenance cost along with the benefits your CRM will deliver. Consider what is included in the price you’re paying and more importantly, what’s not. Preferably, it is better to look for a solution that is cost-effective and integrates with your existing IT infrastructure.

2. Well-defined Business Objectives

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Having clearly defined business goals is crucial before you go hunting for a CRM software. You should involve all departments of your team to understand how they are currently managing data and take inputs on what can help them enhance their performances.

3. On-demand or On-site?

Both methods of CRM deployment offer their own sets of pros and cons. Many companies prefer a cloud-based solution as it gives them easy access to a faster and powerful software without having to invest too much in infrastructure. On the other hand, some companies with large IT departments and existing computing infrastructure prefer to purchase the software and hardware for their CRM.

4. Scalability

Since your CRM will help your business grow, it is vital to consider if the software also has the capability to grow as your business progresses. Scalability is a crucial aspect of your decision, especially if you are a rapidly growing business.

5. Vendor Reputation

No matter what kind of deployment you choose, your vendor’s reputation must be properly scrutinized before you finalize your CRM. Check out their reviews and client testimonials and also speak to existing customers about their experiences. It will also help if the vendor has prior experience of working in your business vertical.

Once you properly review your expectations, objectives, and budgets for the CRM solution, you will be able to optimize the improvements and savings in your business as your software will live up to its benefits and promises.
View More on CRM Consulting

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My Private Driver

My Private Driver

Website design for a worldwide chauffeur service company, My Private Driver.

About My Private Driver

Looking for the best driver who would show you the catchiest corners of the town? Seeking to hire the chauffeur seated in a plush limo with the right wave of sophistication as your driver as well as provide you the best chauffeur driven experience you have ever had? Well, check My Private Driver! From the moment the chauffeur arrives to serve you, he is totally deployed to give you the perfect, timely service! My Private Driver was established in 2004 on the simple principles of unequaled professionalism, quality of service and timeless value. These principles have equated to a phenomenal reputation as a hallmark when it comes to look for the ultimate customer service. Whether you are a random client or a regular one, you are guaranteed a top notch service and the special VIP attention, carefully taking care of every minute detail.

They wanted to

Open a new business in AUS, we were the lucky ones who could assist them.

Skills & Technologies

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Challenges faced

Steven already had a business in the US, he wanted to open a new business in Australia as well. He had solid plans about what he wanted, but with our assist we made those  plans even more better.

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Conclusion & Achievements

The new look and feel with big images help visitors to imagine and feel how they feel themselves during the ride with My Private Driver. As we’ve mentioned, Steven had solid plans, and we kept as much as we could from them. What about we couldn’t? We made them better. The result is a clean, modern and elegant website that represents the value of My Private Driver.

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Unlocking your Future

Unlocking your future

Website design for a Melbourne based business consultant &  coach, David Lockwood.

About David Lockwood

David Lockwood help business owners who want to work smarter but also, want to know how to be your best at optimising the business. His role is to help you adapt to change so that you run a better business, to be your independent sounding board, and to simplify how you mange your business.

He took 35 years before considered himself as qualified to become a business coach. Having lived through the complexities and the highs and lows of business life over this period, he could only have wished for the benefits of having that independent professional business coach by his side during his own journey.

They wanted to

A new website connected to CRM that help him to get more leads for his business.

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Skills & Technologies

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Challenges faced

The first challenge was the limited time and resource constraints. Diverse range of requirements also a challenge face during the development process. David has a running website when we made his site, and we wanted to be sure, the key points of the website ( forms, download buttons, call to actions etc. ) are the same or even better than earlier.

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Conclusion & Achievements

David’s website now looks like what he deserves. A brighter and cleaner design with more effective call to actions and easier to find details. We eliminated the annoying popups and built in iframes, but kept the Active Campaign and newsletter integration, so he won’t lost a single client.

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MyChauffeur George Makin

MyChauffeur George Makin

Website design for a five star chauffeured car service in Melbourne.

About MyChauffeur

My Chauffeur George Makin provides a high level of personalized customer service for high-net-worth individuals, executives in large corporations and VIP’s portraying the finest illustration of the famous Melbourne locale, the finest limousine service in Melbourne city to entertain our potential leisure seeking as well as business investors; every client is welcomed warmly! We take deep pride in having an exceptionally qualified and the most reliable team that is capable of sustaining and subjugating effectively, no matter how challenging the demanding schedule maybe! Our chauffeur company offers the premium chauffeur service to manage a corporate limo hire service, Melbourne airport transfers or a private chauffeur for that special evening out.

They wanted to

Parcel all their web enquiries into the CRM directly and to train their workforce about CRM.

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Skills & Technologies

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Challenges faced

George has its own website and a good running business, when we started to work on his new look, so we needed to do everything without shutting down his service even for a day. The other big challenge was his custom booking form with fare calculator, but our team could help this problem as well.

The clean and reorganized design was another crucial part of our development process, because George has a qualitative and clean service, and we wanted to show this with our website.

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Conclusion & Achievements

Creating something unique, like chauffeur services in a hustling, bustling market oozing with tough competitors is no piece of cake! But, George was downright clear in his mind and paved every priority with an immaculate quality and an unparalleled enthusiasm to outshine his service and find his own place! Hence, so as it seems, we have certainly made his dreams come true by giving a product of quality work! We have customized a highly updated version of a custom-designed booking form, tailor made to comply with all of the visitor needs and calculate every possibility of each potential customer that may show up, the frequency of their arrival, timing and everything that has to do statistically to deal with fare calculation! Sounds awesome, isn’t it?

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BodyChallenge Personal Training

Body Challenge

Website design for Robert Markovac, a Melbourne based personal trainer.

About Body Challenge

Fitness is one of the rising demands of today’s generation, all slaving to a deskbound life. Robert Markovac has over 18 years of experience as a Personal Trainer. He feels lucky enough to work in an industry that he is simply obsessed wit, as this career choice allows him to fulfill his passion and the undying craze for health and fitness. Being a fitness freak, he actually loves his profession because of the rewarding feeling he gets with the magical body transformation of a grateful client and the new lease of life a client gets after seeing the pounds peel off!

He has served as a fitness aficionado and trained and patronized hundreds of people, whether they are new mums flabbergasted at the pile of pregnancy weight or desk job personnel having no fixed time to focus at fitness, each one from various walks of life, having entirely different physiques! Sounds swell, isn’t it? Well, Robert helped many fitness seekers and made each one reach out for the stars, actually by getting the svelte, Hollywood figure they loved so badly! Whether the weight target was big or small, he helped his clients improve core strength and mentored weight loss quite scientifically, keeping in mind not to let the drive and the energy levels of his client droop low!

All he wanted

A new website that would enlighten people to seek his fitness fulfilling powers and help them lose the unsightly weight in no time!

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Skills & Technologies

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Challenges faced

Robert got a completely revamped website, almost as good as new! The biggest challenge that he faced, was, that he had a lot of highly specific training options for almost everyone, literally! Men and woman, young or old, it didn’t matter a bit. So, all we needed was to do something that befitted unisexually for either gender and encourage them to take the first few steps towards getting a fitter, healthier life!

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Conclusion & Achievements

Always wanted to wear the tiny black dress tucked in the dark corner of tour wardrobe? Well, ask Robert to help you wear it sleekly! The buttery yellow slogan, depicting boldness, strength and vigor, triggered a powerful image to woo the fitness followers and the weight watchers! He targeted every client and identified their own set of health issues precisely! One can always choose the most likeable option amongst the various training options and book a free training session with a few bolting clicks and there you are, ready to baffle and dazzle!