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Understanding Google Adwords

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In a nutshell, AdWords is Google’s paid advertising product. … Those are AdWords ads that a company paid for so that people will notice their business whenever they’re searching Google. And, they only have to pay whenever someone clicks on the ad. This is known as cost-per-click advertising (CPC).

Google AdWords makes your marketing task a whole lot easier by bringing huge per click traffic through the use of proper keywords. … Both these situations come along with the Google AdWords Campaign. Thus, this campaign is of great importance in bringing relevant clicks and visits to one’s site.

Your online marketing and Google Adwords work together –they go hand in hand. Imagine when a prospective customer went online to search for the best product, service, etc in the neighbourhood or even from anywhere in the world (Internet is powerful indeed) they are likely (surely) going to search for it in Google. That customer is looking for you, and Adwords gets you found. Imagine Adword lets the world know about you. It makes it easier for potential customers to find you, it brings brand awareness and it magnifies visibility of your business to the world. Now all you need to do is make sure you leave a strong first impression.

Even when all information, details and even instructions are all over the Internet these days – handling Google Adwords should be left with the professionals. Google Algorithm needs a skilled, experienced and knowledgeable expert to make it successful. Sure you can follow instructions from A to Z, set-up as instructed and even watched a couple of tutorials then invested an amount to run your campaigns. You sit back thinking, ‘that was easy’ that should keep customers flocking and coming in anytime from now – days, weeks, months have passed, what started with a few dollars, doubled and even tripled. It didn’t work. Money and time down the drain. Google Adwords does not work, or does it? Do not opt to risk and lose the chance of being able to compete with even the giants out there, all you need to do is find the best company that you can build your trust with, rely on, a company that sets goals and never misses it; a company that will help you manage, optimize and maximize the best out of Google Adwords campaigns to ensure you’re getting the optimal return on your advertising budget.

With the help of an expert, you can compete on the same level with your competitors, you can get your message viewed by your market, exactly when they’re researching for your specific product, service or offers.

‘I do not need to attract a whole lot of customers from various places, I offer plumbing service only to a specific area’ Well, the good thing is, you can geo-target to get seen by your customer and make sure you are not wasting on your invested money only to be viewed by customers of whom you can’t cater to. Google allows you to target countries, areas within that country, and even radius targeting. Amazing, isn’t it?

When we often hear good a recommendation for a service, food, product or anything from a reliable source, we simply must know about that business. Most often than not, the information provided to us by the source was already enticing enough to spark our interest BUT of course we would want to get more details, may it be a phone number to ask more about what we want, an address to check the place first before heading there or simply a little background and review check – but if you do not exist online and you do not establish your online presence, do you think they will still be considering you – they still ‘might’  – but if you make it easier for them to find you and know about you, the easier it is you are making it for them to ‘walk-in’.

There are a whole lot of benefits we can go on and on but these are only a few. Most of the businesses nowadays are increasing a lot of their sales because of Google Adwords. Do not miss out and give your business a chance to be known to the hundreds, thousands and even millions of customers out there – be heard and be known to them. Give your business a fair fight with all the others.

 

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End-to-End Job Management System

End-to-End Job Management System

One of the most reliable Insulation company in Melbourne.

About End-to-End Job Management System

Our client if one of the most reliable Insulation company in Melbourne. They have contractors of which they need to manage and assign different jobs to various locations.

They wanted to

Land all their web enquiries into the CRM directly and to train their staff members of the usage of CRM.

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Skills & Technologies

  • ZOHO CRM subscription setup.
  • Group and personal interviews for business requirements
  • Gathering and process mapping
  • Module customization and user training
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Challenges faced

One of the biggest challenges is having multiple sites, maintaining data of clients and jobs on each site, unavailability of retrieving data from only one source, having to run your business onsite when most of your jobs are in the field.

The common practice of job update – manual update as we call it – is to notify the Admin of job progress, status, job details and etc., verifying sign-offs aren’t automated as well, contractors had to bring in a bunch of paperwork after every job. We all know how taxing it is to keep on chasing for a status update right? More so having to answers multiple phone calls while we are at work just to be asked for job progress.

This limits the company to have a quick turnaround time, most especially when it involves having to provide a quick invoice, quote or report.

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Conclusion & Achievements

We created an end-to-end Job Management System using Zoho CRM and Zoho Creator App. Creating a Job Management System wherein users can easily manage data, visibility over job details, job assignee, job progress and invoice creation. There is no longer a need to spend hours on the phone trying to reach a contractor to see if the work is already in progress as they can easily update it anytime and anywhere and once they do, the Admin can have the same details updated to their CRM portal as well.

The automated field is a huge help to the contractors as this helps them view the full job details of their current job, input product details, accurately quoting and invoicing on the spot. Admin can now create and generate invoices quickly. Unlike the manual creation before, this saves them a whole lot of time as well as lessen/ eliminate manual errors. We created modules as well as integrated Admin section of job portal. Contacts, bills and invoices will be pushed to Xero on certain triggers.

As business owners, we are always on the lookout to expand our businesses, but we can only do so if we take a look at our current business requirements and improve what we currently have first. We can build and expand our business, but without a strong foundation, it will all go to waste.

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Why Microsoft Dynamics 365?

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CRM solutions streamline processes and increase profitability in your sales, marketing, and service divisions. A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not maximizing your business relationships.

Imagine misplacing customer contact information, only to learn that your delay pushed your client into the arms of a competitor. Or, picture your top two salespeople pursuing the same prospect, resulting in an annoyed potential customer and some unfriendly, in-house competition. Without a centralized program where your people can log and track customer interactions, your business falls behind schedule and out of touch.

Running a business is no simple task, wearing more than one hat in the business will complicate in the long run – exhaustion will set in, lack of time management will be a problem. When marketing campaigns, data analysis, meetings, customer care and more all happen simultaneously- you cannot efficiently handle all of these tasks at once – this is where CRM comes in. You certainly do not need just a simple CRM but a very powerful and effective one, a CRM that provides you with a powerful solution to bring all these functions together in one place.

Why Microsoft Dynamics 365?

With Dynamics 365, your enterprise can market smarter, sell effectively, and interact and respond everywhere. It provides business intelligence and productivity through tight integration with the Office 365 apps you already use. And it’s all in the cloud.

Dynamic 365 delivers the full spectrum of CRM through five individual apps – Sales, Customer Service, Field Service, Project Service Automation and Marketing – that work seamlessly together. So you can just buy according to your business needs, and add other along the way as those needs grow.

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Search engine optimization (SEO) Advantages

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When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others.

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

  1. SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
  2. SEO also helps build brand awareness for your business as search engine users are more likely to trust a sites that are on the first page of search engine results pages (SERPs) than brands who are not.

What are the benefits of SEO in business?

 

  • User-Friendly Websites

 

SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.

 

  • Attract more customers

 

SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service.

 

  • Better Conversion Rates

 

Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.

  • Build Brand Awareness

That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related to their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.

  • Bypass Competition

 

For example, there are 2 businesses in the same industry, selling the same products, similar price range and targeting the same customers.  One of them chose to optimized their website while the other chose not to. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

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