Website Design & Development Case Study

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Lake Cooper Estate

Client background:  

Lake Cooper is one of Australia’s best award-winning winery. In 1998, winery owners Geraldine and Gerry McHarg came across this place when they were selecting a site for their vineyard. They fell in love with the beautiful, and quiet Lake Cooper. The pleasant climate and soil made them decide to finally establish their vineyard. Geraldine and Gerry first planted 12 hectares of Shiraz and then expanded them to 18 acres of Shiraz, 9.5 hectares of cabernet sauvignon and a small area of merlot, sauvignon blanc and Verdelho.

IT Solution Solved Team

We are driven with passion and excellence. We always strive to exceed each of our client’s expectations. Our team works closely with each other to ensure that we are able to deliver a satisfactory output.

Web design is not a simple task as it seems, behind every breathtaking website lies countless days of planning, designing, researching, data analysis to post-launch support. We always aim to provide and educate our clients with the best options available in the market that does not only make their website stand out but be income generating and market competitive.

Project objectives:

  • Redesign their website to better reflect their branding and company culture
  • Improve experience and usability Upgrade site speed and drastically improve the mobile user experience
  • Integrate Woo Commerce so customers can make an easy purchase online
  • Integrated Xero for seamless data transfer

Our action plan:

Lake Cooper is known to be one of Australia’s best, but their website does not convey and show the same status, their website was behind the times. The outdated design, functionality and feel did not reflect their value, branding and competitiveness. They lack overall user experience, which has caused a lot of potential customers online.

Our developer provided the client 2 sets of amazing design of which he was very pleased with the outcome. He chose the designs of which reflects the elegance of his winery business and at the same time offers users the best overall experience.


Our client was very pleased with the overall outcome of the project. He has since gained a massive increase of inquiries and online sales. He never knew how great of an impact to his business success a website can do.

We are happy to have received yet another project from the same client, now the client is expanding to his Chinese market, we are to create a Chinese Website for our client and we are up to the challenge as always.

– A well-satisfied customer will bring the repeat sale that counts

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Wix vs WordPress, Which is Better?

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Choosing between the two is not an easy decision, most especially when you are just starting off in building a website for your small business. As much as you can, you would opt for something that does not cost too much and at the same time functional and easy to manage.

The last thing you would want to is to spend so much time maintaining your website that you would lose sight on the operation of the business; you got a website to help your business in the first place, not the opposite.

With our years of experience catering to different website building project for our clients, we understand that both Wix and WordPress are good website builders, but we are also very aware of the significant difference both have.



Wix – their monthly plans cover all you will need, from hosting to templates – great thing is, it even has a free plan!

WordPress -itself is free, but all the extras you will be adding and putting in your website will be paid by you.



Wix- Wix is not an open source platform so their codes are not available for people to modify. This means that only their private development team can produce website building tools – this results in Wix’s tools being fully integrated into their website builder and will have a much lower chance of being bugged.

WordPress – his means that their codes are open to everybody to use and modify. Any programmers/coders can use WordPress to create their own themes or plugins for others to download for free, or to be purchased for a fee.


Ease of use:

WordPress – If you know how to modify codes, you can potentially do a lot of customizations with WordPress that you can’t do with Wix. In terms of ease of use, the learning curve for WordPress is definitely a lot steeper. As mentioned above, a lot of people choose WordPress for its flexibility – though keep in mind, it can also be complex.

Wix  – is a simple website builder, so you can easily design the website just as how you would want it to look like. Simply drag and drop photos, text, images, etc directly into the website builder – then you are starting to build your website.



This is one of the highlights that should not be looked past it, always consider the support you will be getting as you are bound to ask for one along the way.

WordPress: With the vast users WordPress has, you are able to get help anywhere as it has a  large community forum full of discussions.

Wix: A dedicated support team with organized tutorials. You can also get help through the phone or email.


Both like we have highlighted, have their pros and cons. If you are starting and perhaps would want to work on your ‘website building skills’ Wix is definitely the one for you, but if you are building a website for your small business which will represent you to your potential customers, you have to present them the best. WordPress is a very powerful choice among small business owners, you can hire an expert to ensure that your website will definitely attract traffic and increase your ROI.

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Following the Website Trends for 2018?

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Just like fashion, technology has its own trend. With the fast pace of technology, people are discovering more ways to innovate.

As the technology evolves, so does what consumer wants and expects, to keep up with our clients’ expectations, we, as small business owners need to constantly update the service that we have for them, the efficiency to our system and of course, ensure that our website is at its best.

Last year it was much about web animations and micro-interactions, conversational interfaces and chatbots, designs sprints and illustrations. We are already mid-year of 2018, what were the predicted website trends earlier this year?

Here is your best chance to make changes to your website if you still haven’t.

It is said that a subtle shift from UX design to digital service design is going to continue. We are going to see much more interest in the field of service design from the digital sector this year.

Here are the predicted trends from experts earlier this year:

1. Web Animation:

Animation plays a huge part in making ideas and interfaces easier to understand, not to mention, it gives the website a boost of life. Animations can convey complex ideas in short amount of time while being engaging and informing at the same time. More Business owners are aiming to give a strong eye-catching personality to their brand as they focus on being less static and more dynamic.

2. Colors

We can notice how the colors have evolved, more and more businesses are increasing their boldness through their color choices across digital platforms.

3. Inventive typography

Websites are to be eye-catching, even the style and appearance of its fonts! Typography is a powerful weapon when done correctly – the bigger, the better. So while neo-grotesque sans-serif styles like Helvetica remain in vogue, designers are branching out, turning to the huge variety of typefaces available.

4. Data Storytelling

2017, we have witnessed a boom in animated visualizations and an increased appetite for data representation from a 3D perspective. 2018, Greater accessibility to new technology will undoubtedly see an increase in the number of designers using animation as a means of storytelling

5. Flat Design 2.0

Flat design has made an impact on brands like Instagram, Stripe, and Apple’s iOS icons, as well as playing a starring role in the high-profile redesigns of companies like Dropbox and Mastercard.

Flat design isn’t dying, but in 2018 it certainly has to learn to adapt to stay relevant.

6. Playful illustrations

This trend isn’t only about being whimsical, though. “Illustrations can be extremely practical ways of presenting or explaining information. Nobody wants a boring website, and custom drawings are a human touch that can breathe life into otherwise dry content.
The marketplace is saturated and competitive, and web design needs to strike a balance between personality and functionality; illustrations are the perfect way to showcase who you are.

7. The evolution of AI
Artificial intelligence is no longer a matter for sci-fi. AI has already worked its way into mainstream web design, through technologies like conversational interfaces (chatbots). Indeed, according to eBay product designer Elaine Lee, you may already be using AI in your day-to-day work without even knowing it.

As people become more accustomed to interacting with bots, we are seeing a rise in the use of conversational interfaces in the design. Looking forward, machine learning and AI will be introduced into many of the systems we interact with over the next couple of years.

8. Asymmetric Layout
The responsive design movement of the 2010s has revolutionized web design and enabled designers to build sites that adapt seamlessly to different devices. This year, we’ve seen an increase in designs that rebelled against the constraints of responsive design with an attempt to be more ‘creative’.

9. Making the most of mobile

2017 was a landmark year for the mobile web, as its usage finally overtook that of desktop browsing. And that means web designers will be more focused than ever on the mobile audience next year and beyond.

Designers need to consider how mega animations and transitions are going to translate into browsers and devices like mobile, where there are no hover states and content need to adapt to reduced screen sizes

10. Kinetic Emails

Using CSS3 and HTML to create interactivity within an email. This trend stems from the fact that users are so comfortable with the UI language of mobile apps and websites, they’re happy to see it in other places, including email

This is starting to change what email means to people because, if we can deliver these sorts of experiences here, we can combine these things with a level of personalization that websites can only dream of. Who says email is dead?

11. E-commerce Boom

Cyber Monday, Black Friday., Flash Friday – What next? It’s the trend that’s only going to get bigger and bigger next year as more and more clients explore the possibilities that a strong e-commerce platform offers.

With the above mentioned predicted trends, how is your website catching up? As we would understand by now, it takes more than just a simple design, you should have an expert to work with to be able to ensure that your website offers the best experience to your customers, after all, you know a website is one of the most powerful tools to obtain your next customer.

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Why Should I Build a Website for My Business?

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We frequently hear these reasons as to why web design is not needed:

My business is a start-up, I only have 2 to 3 people under me, business is already doing well, and we do not sell products online. If you are one of those that believe you do not need a website, then this will definitely change your mind.

Most of the business owners think setting up a physical store, reaching potential customers through word of mouth is enough. It never is. It is important for you to create a brand for your business, it is important to create an online presence for your business. Creating an online presence helps you to reach potential customers, it is easier for customers to find you, know more about you, even potential employees, business partners, the list goes on.

85% people of Australia have Internet access and the number of users is increasing at a rate of 1.7%. Currently, there are about 19.4 million mobile phone users in Australia, which again accounts for a large proportion of the total population. With more people having regular access, it is easier for online businesses to find potential buyers. A large portion of business revenues is derived from online transactions or from offline transactions that were a result of online marketing efforts. More than 25 million shoppers are now online, almost everyone is online to search for products and services, purchasing from gadgets, books, personal items even to services. If they have heard about you, but you are nowhere to be found online, no reliable website for reference, unfortunately, your potential customers would choose your competitors, who have boosted and built their online presence.

Keep in mind that your website speaks volume about your business – make sure to have not just a website, but a professional looking website to be taken seriously. Have you tried searching for a certain brand online with the desire to purchase their product or services but changed your mind as soon as you saw their website? The first impression is important, as you have one shot at making a first impression. A well-designed, user-friendly, informative website no matter how small your business may be, can even be on par with the giant companies. Size of the company does not limit chances of building a well-designed website.

A rule to keep in mind, ‘if you have a bad website, then it is better to have no website at all.’ No website means countless of missed opportunities, while a bad website may even be worse, it can make your business look bad and unreliable. It can create a negative impact online. Both are bad for business.

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Affordable Website Design & Development Packages

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Moving your business venture into the online world is daunting and hard. Getting started with your web design and development is the complicated part of creating a website. You need to design template that fits your specifications, have a website framework complete, add content, images, products and do many other things for your website. This process is hard work if you don’t have the experience required for the services. This means the only option to build a professional website is by using a web design company.

Web design packages                                    

If you are looking for a creative and experienced web Design Company for your website design, there is no better place to look at the IT Solutions Solved. We are one of the reputable and the best web design company in Australia that serves its customers with the best website designing services. Our website company offers reasonable web design packages and we are well known for our passion is creating something new for your website. Web design packages and services include:

Web page design

Mobile website design

Graphic design

Responsive website design

Logo design among others.

Website packages differ differently depending on the services your needs, but we will ensure you get value for your money and your website is in line with your vision. After purchasing a web design package, your goal and your specifications are the things that will guide us in creating a functioning website. You can choose from a web design package that is within your budget.


Web development package

If you want to be in the race and at the top of your competitors, website development is important. The days are gone when people used to buy items and services in stores. Now, because people have limited time, they want to shop online. This is the main reason for web development. IT Solutions Solved is the best web development company that offers affordable packages compared to other web development companies. You can choose your website development package as per your needs: packages and services include

Social media website development

E-commerce websites

CSS/xHTML/HTML5 development

Content management system (CMS)

PHP website development

IT Solutions Solved is a reputable web design and development company that has experienced and certified web developer who will handle your website development and design professionally. We offer excellent website design and development services that match your goals. We work with 100% precision and relevance towards designing your dream website.

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Ongoing Website Maintenance Support

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Modern websites are increasingly becoming complex. They are operating within an ever changing environment of devices, security threats, internet browsers and website technologies. The launch a new website should represent a new beginning and online presence for your business, but with the complex and sometimes hostile environment, it is the end of online presence to some. To avoid this ordeal, website owners have resolved to website maintenance support to ensure websites’ well-being.

Website maintenance is a great way of keeping your site up to date with the current trends and updates in the online world. It is used to enhance your website functionality by integrating new features and making your site more interactive. Website maintenance support is meant to provide flexibility and requirements based on what your site needs. Just like a business or home needs to be maintained so does your website.

When your site gets older, it breaks apart and you will not be able to use it. Even if you use it, it might be difficult for you to attract traffic to your website since it is not attractive and functional. Before it gets to this stage, it should be fixed. Here is what website company can do for you concerning website maintenance support.

Website support: this is a way to make quick updates to your shopping cart or your online site. Web developers and experts have the much-needed experience to offer this kind of support for your website maintenance.

Application maintenance: application maintenance covers various patches on your website including security updates and updated versions of your website solution.

Commonplaces rescue: another web maintenance support offered by a website company. The services correct stalled or poorly performing websites. It is used to rush your site and perform CPR on your website operations.

Hotline support: hotline support is available for clients to call their web designing and development companies for website-related questions

Website maintenance support enhances your site by installing plugins, do Google analytics, WordPress conversions, update WordPress websites, twitter social plugins and much more, making sure you have a mobile-friendly site.

If you have a website and you have no time or you don’t know how to update and maintain it, IT Solutions Solved can help you do so. We understand that websites are different and they need a different formula to operate and that’s what we offer our clients, the right website maintenance support for their websites.

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Website Designing: 10 Key Considerations To Improve Sales

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Website Designing is about selling not just having a presence online.  In today’s competitive landscape owning an optimized website that boosts sales is no longer an option, but a necessity.

It doesn’t matter what business you’re in, enhancing your website will drastically impact your online sales and promote your business in the digital space. Today, customers are buying more online, thus offering you an incredible opportunity to expand your business. Follow these simple steps to sell more online:

1. Have A Single E-Commerce Goal


Before you set out, make sure you have one goal in mind – whether it is to increase traffic, improve your conversion rate or lure prospects.

2. Faster Is Always Better

Ensure that your website loads fast, especially on mobiles. Make sure your web team is working on making your website as fast and efficient as possible.

3. Include Customer Testimonials 

Satisfied customers are far more influential than any sales copy. Always have some words of praise on your website from your brand evangelists to build a trustworthy perception in your prospects’ minds. Google Reviews is one of the strong factors for search engine ranking.

4. Create a Sense of Urgency

Whether it is limited period offers or special edition products, customers tend to respond positively to incentives that sound urgent. Offering free shipping or discounts for exclusive time frames will help boost sales.

5. Work on Your Sales Funnel

It is important to guide your customers to the purchase parts of the website without distracting them with other elements. The ultimate goal must be to encourage them to make the payment.

6. Focus on SEO

Make sure you are investing in the right SEO strategies and only on quality content. Videos also play a vital role in SEO and tend to rank higher in search engines compared to text.

7. Provide Additional Payment Options

By including more choice to make payments, you can make it easier for your customers to give you their money. If your website has good mobile traffic, it is wise to incorporate as many payment options as possible.

8. Quality Matters

When choosing your product images, invest in quality photographs so that customers are instantly encouraged to buy your products. This where you see the creativity of the developer in website designing.

9. Maintain Consistency 

When working on online campaigns, PPC or SEO, always make sure there is a consistent message across all platforms so that all your ads ultimately result in sales.

10. Increase Engagement

You want your customers to spend more time on your website and thus, must make interactions engaging for them. Try email marketing, social media optimization, tryouts for your products, tests or quizzes and sweepstakes to add value and prove your expertise to your customers.

Need help with website designing for your project, contact us today.

These steps will help you garner more customers and promote your sales in a highly challenging digital environment.

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Decoding Everything Digital

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Welcome to our Blog section!

Hola!…we’re super excited to get started with this blog as we’re always in the process of crafting something new.

And guess what!

We want you to be with us in it too 

As a modern-day digital and web agency, we break down the ever-changing digital space to develop an original strategy that complements your vision and goals.

We are digital marketers who are always perfecting our individual talents, and we love to collaborate. With you. With each other. With our clients. In everything we do. As that’s what we believe in.

We know that the best collaboration happens when we share knowledge, ideas, shake a leg (also drink coffee in the same room), and at the same time, work towards the same goal.

We angle out every possibility, follow every rabbit hole, and navigate through every problem until we find the best solution. And we do it together – until IT’s solved.

IT Solution Solved.

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