Website Designing: 10 Key Considerations To Improve Sales

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Website Designing is about selling not just having a presence online.  In today’s competitive landscape owning an optimized website that boosts sales is no longer an option, but a necessity.

It doesn’t matter what business you’re in, enhancing your website will drastically impact your online sales and promote your business in the digital space. Today, customers are buying more online, thus offering you an incredible opportunity to expand your business. Follow these simple steps to sell more online:

1. Have A Single E-Commerce Goal
website designing
Before you set out, make sure you have one goal in mind – whether it is to increase traffic, improve your conversion rate or lure prospects.

2. Faster Is Always Better
Ensure that your website loads fast, especially on mobiles. Make sure your web team is working on making your website as fast and efficient as possible.

3. Include Customer Testimonials
Satisfied customers are far more influential than any sales copy. Always have some words of praise on your website from your brand evangelists to build a trustworthy perception in your prospects’ minds. Google Reviews is one of the strong factors for search engine ranking.

4. Create a Sense of Urgency
Whether it is limited period offers or special edition products, customers tend to respond positively to incentives that sound urgent. Offering free shipping or discounts for exclusive time frames will help boost sales.

5. Work on Your Sales Funnelwebsite designing
It is important to guide your customers to the purchase parts of the website without distracting them with other elements. The ultimate goal must be to encourage them to make the payment.

6. Focus on SEO
Make sure you are investing in the right SEO strategies and only on quality content. Videos also play a vital role in SEO and tend to rank higher in search engines compared to text.

7. Provide Additional Payment Options
By including more choice to make payments, you can make it easier for your customers to give you their money. If your website has good mobile traffic, it is wise to incorporate as many payment options as possible.

8. Quality Matters
When choosing your product images, invest in quality photographs so that customers are instantly encouraged to buy your products. This where you see the creativity of the developer in website designing.

9. Maintain Consistency
When working on online campaigns, PPC or SEO, always make sure there is a consistent message across all platforms so that all your ads ultimately result in sales.

10. Increase Engagement
You want your customers to spend more time on your website and thus, must make interactions engaging for them. Try email marketing, social media optimization, tryouts for your products, tests or quizzes and sweepstakes to add value and prove your expertise to your customers.

Need help with website designing for your project, contact us today.

These steps will help you garner more customers and promote your sales in a highly challenging digital environment.

5 Best Practices to Get the Best Out of Your CRM Systems

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For most companies, choosing the right Customer Relationship Management, or CRM software seems to be the most challenging feat. However, once it is bought and started-up in an organization, most companies are unaware how to fully exploit it to their advantage. In order to maximise your CRM’s potential to streamline operations and boost revenues, make a strategy that includes these 5 best practices.

Training Matters

When you plan your CRM installation, make sure to include enough time and budget for an in-depth training to your  team. Rather than just offering a couple of hours of training or handing out information pamphlets, influence your team with the right aspects of the tool. With extensive training, your team will build a familiarity with the system, develop user confidence and understand and comprehend its benefits in their routine work.

Integration is the Key

CRM doesn’t work as well in isolation as it does when it is integrated with your other systems. In order to be a major team player in your organization, it must be plugged in with the other in-house systems, including cloud, accounting systems, website and offline operations.

Don’t Overcomplicate

Start with fewer functions, tabs, and keys in your CRM tool to get maximum results. Always choose to add new features and functions that build on your established workflow for higher productivity from the tool. CRM is more an evolutionary process than a revolutionary one and therefore, always start by keeping it simple.

Focus on the Core Areas

For your sales team to use the CRM effectively, it is important to give them a focused direction rather than telling them that everything is important. In the case of your CRM, only choose the most vital tools that will actually benefit your sellers. Remember that your CRM should make your sales team more productive and any other distraction from this end goal will be a waste of bits and bytes.

Data is Everything

Have fixed protocols on how data will be entered in the system to ensure consistent data entry. Your CRM will only be as effective as the data it houses and thus, every team member must be educated about the right ways to enter, manage and edit data. If you want CRM to become the game-changer in your company, these 5 strategies will help implement your CRM with success and ultimately result in positive sales outcomes.