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Customer Relationship Management (CRM) is a system that enables businesses to improve relationships with existing customers, find new prospects and reconnect with former customers.

By integrating a CRM software in daily operations, businesses can collect, organise and manage customer information smartly and efficiently.

However, implementing the right CRM strategy can help both, small business ventures and large-scale enterprises deliver better customer satisfaction.

Benefits of CRM When Integrated with Your Accounting Software

 While CRM systems are useful on their own, it can become even more worthwhile when you integrate it with your other applications.

  • For businesses that use Xero, MYOB or Reckon for their accounting needs, integrating CRM systems will help check details of all financial interactions with every client.
  • The data can then be analysed to check which sales are generating the highest revenues and profits.
  • Also, when you can see all your customer orders on one platform, you can suggest suitable products and services that they might like to purchase from you.

By adding the efficiency of a CRM software to your automated accounting solutions, you can ensure an integrated communication between all departments like sales, marketing, and accounting and enhance their productivity levels simultaneously.

Reduce Outstanding Receivables

You can eliminate redundant entries as all your invoice data will be entered just once in the cloud and can be accessed from anywhere.

In case of incorrect or double invoices, customer payments get delayed till the errors are sorted out. You can automate alerts and notifications to your customers and sales team before the payment is due and keep your collection process moving smoothly.

Optimized Communication

 With an integrated CRM solution, your departments can minimize the time spent on the phone as they can access all required data on the cloud without having to call members from different teams for information. This will help them focus on more valuable tasks at the workplace.

Save Time on Data Entry & Troubleshooting

Eliminate data errors and duplicate data entry by integrating your back-office representatives into the system. Also, the finance team will be more equipped to handle discrepancies by viewing all transactions and communications with the customer, not just the ones related to accounting.

Improved Vendor Management

 The purchasing department can manage and track all the steps of the purchase process in one place, instead of multiple folders and spreadsheets. By maintaining a comprehensive record of all the communication, you can ensure prompt handling of purchase requests and avoid vendor misunderstandings.

Streamline Customer Credit Approvals

 Normally, the credit approval process can take up to three days to complete but with the help of an automated system, you can accomplish it by the click of a button.

With the integrated calendar in the software, you can also keep track of important dates and remind your customers about the deadlines. By saving time and efforts in the process, you can collect revenue three days earlier and thus, significantly impact the cash flow of your business.

Integrating CRM software solutions with your finance and accounting operations will definitely boost your sales, help your business grow and free up time and mind space for your people – the most valuable asset in your organisations.

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