Leverage the Power of Personalization for Better CRM Results


Leverage the Power of Personalization for Better CRM Results
No matter what the size of your brand, one of the best ways to differentiate is to deliver a memorable customer experience. When you personalize your interactions with your clients, you let them know that they are important to you.

These personalized experiences are the key to building long-term relationships that you seek with your customers.

Why Embrace Personalization?

Personalization is all about knowing your customer, and going a step further by remembering them. With the help of Customer Relationship Management (CRM) systems, companies can now track their customers’ buying patterns, preferences and much more.

This helps in creating a personalized experience that will make every customer feel valued and appreciated by the brand. Personalization can be achieved through various categories – sales, marketing and customer service; all of which are important to create an outstanding experience.

Leverage the Power of Personalization for Better CRM Results

Better Business & Relationships – Most marketers (nearly 96%) agree that the power of personalization has helped them boost their relationships with customers. Nearly 88% marketers have seen a visible lift in their business as a result of their personalized campaigns.

Machine Learning Advantages – Today, every 1 in 3 marketers is using machine-learning personalization to offer experiences at an individual level. With the help of algorithms and predictions in your CRM systems, you can create new recommendations for customers and increase engagement levels.

Multi-Channel Promotions – You can employ personalization across multiple marketing channels for a memorable and lasting effect. These can include your email campaigns, company website, mobile ads, web apps or mobile apps and even your targeted marketing campaigns.

Tips to Maximize the Impact of Personalization

Leverage the Power of Personalization for Better CRM Results

• Marketers should start keeping the end result in mind. When you know what kind of experience you want to deliver, you can work backwards to create it for every customer.
• Use your CRM solutions smartly to understand which customers are bringing in maximum revenue and focus on tailoring exclusive deals and offers for them
• Track and segment your customers into smaller groups based on similar preferences and buying patterns and create content specifically designed to appeal to these individual groups.
• Put yourself in your customers’ shoes to understand how they would like to receive communication from your brand
• A lot of e-commerce websites often suggest products based on your previous browsing or purchase history, giving you a sense of ‘welcome back’ on the website. You can try to re-create this experience with the help of CRM systems as well.

Personalization is a great relationship builder in marketing that will always make your prestigious customers feel welcomed, considered, and highly valued as customers.

4 CRM Strategies That Help in Customer Retention


Today, businesses are largely impacted by their empowered customers who have access to unlimited information through the internet and various other media.

4 CRM Strategies That Help in Customer Retention

This digital revolution has brought about a power shift from the hands of business leaders to customers, giving them the freedom of choice in a highly competitive market.

In order to maintain a healthy relationship with customers and develop a customer-centric framework, CRM offers great benefits and added value to business houses.

With a primary objective to increase customer retention, CRM also aims at acquiring new customers at a lower cost, and smoothly building the journey from a new customer to a loyal and long-term client.

We bring you the top 4 CRM strategies that will assist in customer retention for your company:

4 CRM Strategies

When you have data about your customers’ experiences with your brand, right from the point of awareness, engagement, purchase process to the post-purchase involvement, you can easily assess the strengths and weaknesses of your marketing efforts.

Once you know the exact journey of your customer with your brand, you can strategize ways to re-engage with those customers who engagements levels have been comparatively lower.

2. Develop Customized Offers to Target Customers
Once you are able to track the purchase pattern of your customer, you can create tailor-made offers to engage them for further purchases and loyalty. CRM data helps in gathering the purchase history of every customer and assists you in smartly identifying the ways in which you can convert customer interest into a direct purchase.

3. Create Loyalty Programs 4 CRM Strategies That Help in Customer Retention
Your CRM software can help you determine which customers are bringing in the most revenue and thus, you can make special loyalty programs for these valued customers. By offering rewards and incentives, you can ensure that they stay your most profitable customers with time.

4. Assess Performances
Feedback is a crucial aspect of any successful marketing campaign and there’s no better place to get feedback than your customers. You can utilise your CRM dashboards to review the services and pinpoint the areas that need improvement.

You can also use the CRM metrics to determine which service problems are being resolved in a single call while which ones are requiring more time. This insight can also be used to reward your staff members and motivate them to further solve customer problems faster and more efficiently.

Businesses are always looking for ways to improve their customer service and CRM offers the bridge that connects business information from all departments into a single database that is easy to access. You can monitor and improve all activities around customer retention and engagement for better business opportunities.